Logo Color Schemes
Analogous
This logo uses the colors green, yellow-green, and yellow. I think the company probably chose these colors because they help different countries. Green is associated with recycling, renewal and life while yellow is associated with happiness and sunshine. Together, these colors tell the world that this company is providing healthy ways for people and spreading the joy of helping.
This logo uses the colors yellow, green, and blue-green. I think the company chose these colors because blue often represents water and freshness. For green and yellow, sprite is a lemon-lime flavored soda. Lemons are yellow and limes are green.
Complementary
This logo uses the complementary of blue and orange. I think the company probably chose these colors because majority of the earth is water, and the logo is round to symbolize the earth. Orange can mean many things, but one in particular is fascination. These two colors together shows that the company can help fascinate a person by helping them connect with the rest of the world.
This logo uses the complementary colors of yellow and purple. I think the company probably chose these colors because purple symbolizes power, devotion, and pride. For yellow, it stands out against the purple background, making it easier to see.
Warm
This logo uses the warm colors of red and yellow. I think this company chose these colors because red is often associated with passion, danger and adventure. Superman is willing to do anything to save the Earth from danger. Yellow can represent loyalty. Superman is loyal to the Earth by putting himself in danger in order keep everyone safe.
This logo uses the warm colors of red and yellow. I think this company chose these colors because these two colors are rumored to make people hungry when looking at them.
Cool
This logo uses the cool colors of green and blue. I think this company chose these colors because this company sells products that help deal with sickness. When a person is sick, they feel miserable, and these two colors are calm and refreshing. This causes a sick person to want to but their products.
This logo uses the cool colors of blue and green. i think this company chose these colors because blue can symbolize confidence and stability. Green can symbolize energy. Together, this logo tell people that this team is confident, stable, and energetic.
Monochromatic
This logo uses the monochromatic color blue. I think this company chose this color because blue is calming. Blue makes people think they have time which benefits this company because this company is a virtual bank.
This logo uses the monochromatic color of green. I think this company chose this color because green symbolizes the Earth and life. Animal planet talks about the Earth and its life. It's a perfect fit.
Triad Color
This logo uses the triad colors of red, yellow, and blue. I think this company chose these colors because red means passion, yellow is happiness, and blue is calming. The staff are passionate about serving their guests, trying to keep them happy and calm.
This logo uses the triad colors of red, blue and yellow. I think this company chose these colors because red can represent adventure, yellow is energy and blue stands out from the other two colors.
The latest project in e-Com is designing a personal logo. First, I started by writing my name in different ways like in cursive, my normal handwriting, and trying to mimic other fonts. Then I started drawing shapes around my name. I decided my name was too big for a logo, so I went with my initials. After three pages of sketching, I decided to write my cursive initials in a circle. I then worked on my logo in Adobe Illustrator. I first did it in black and white to make sure it looked good without any color. Once I was happy, I started adding color. The letters have a yellow outline, which, to me, makes it look like they are outlined in gold, and the circle is an red-orange color. I also tried outlining the letters in silver with the circle being blue or purple, but I decided to go with the gold and red-orange because it was bright and energetic. I then messed around with making the circle lighter or darker, and messed around with the letters. Some examples have the letters filled with a grey color with a yellow outline. I like a lot of the darker ones, but when making them smaller, it was hard to tell what it was, so I went with the red-orange circle with yellow outline on the letters. 
After I chose my logo, I then used the mockups my teacher let us use. A mockup is just an example someone can put their logo on. I decided to go with a round sign, business card, an iPhone app, a small billboard and a storefront. I only needed to do four, but I decided to do one more just to make sure I was happy with my logo. My logo looked good and I was happy with it, so this is my new logo. I chose warm colors because yellow is happy and energetic while red/orange added to that happy, bright, and energetic feel to the yellow letters. I also decided to go with cursive letters because cursive is very elegant and added some class to my logo. 
