Typography

What was the Project? 

     The project was to type our name into Adobe illustrator using a serif typeface. Our next step was to label the different parts of the typeface that we saw in our name as well as label the baseline, x-height, and caps height. We were then told to use arrows to point at the part we were labeling. 

What did you learn about typography?

     I learned that serif fonts have serifs, or the little thingy on the end, and sans-serif fonts do not. The baseline is where all the letters "sit on", the x-height is where all the lowercase letters rise to, and the Caps height is where the capitol letters rise to.  I also learned that there is a lot of different parts and pieces in different fonts and typefaces that make each one unique and different. 

Color Wheel

What was the project?

     This latest project was to create the color wheel in Adobe Illustrator. Creating the color wheel was very simple and easy due to the shortcuts the teacher taught us. If a student didn't use the shortcuts, the project would take longer, but it would still be easy. All we had to include was the primary, secondary, and tertiary colors. Some examples of tertiary colors are blue-green, red-violet, and yellow-green. 

What did I learn? 

     In Adobe Illustrator, projects are a lot easier if you know the shortcuts. Since I already used Adobe Photoshop and Adobe Premier Pro, I was already familiar with how Adobe works. I learned a lot of new shortcuts that made this project more efficient. I also learned how reshape the project to what it is now. 

How did I do? 

This is another Color Wheel that I made. 

     I think I did pretty good. It was a fairly easy and simple project that reintroduced me to colors and their relationship with other colors. I was very picky on the blue-green section because I don't use blue-green that often when I color. If I do, I just take a green crayon or colored pencil, shade in the section I want, then take blue, and color over the green. I guess I have a hard time with blue green because I didn't get it to the shade I wanted. That's what I would do differently. 

What would I do differently? 

     To be honest, this project was simple and easy, but it defiantly got me thinking more about graphic design as a whole, and how color affects us in our daily life. If I did have to change one thing it would to ask students to include some introduction to color theory. For example, students can choose either primary or secondary colors and explain, in their own opinion, how these colors affect them or others when they see this color.

Logo Color Schemes

Logo Color Schemes

Analogous

This logo uses the colors green, yellow-green, and yellow. I think the company probably chose these colors because they help different countries. Green is associated with recycling, renewal and life while yellow is associated with happiness and sunshine. Together, these colors tell the world that this company is providing healthy ways for people and spreading the joy of helping. 

This logo uses the colors yellow, green, and blue-green. I think the company chose these colors because blue often represents water and freshness. For green and yellow, sprite is a lemon-lime flavored soda. Lemons are yellow and limes are green. 

Complementary 

This logo uses the complementary of blue and orange. I think the company probably chose these colors because majority of the earth is water, and the logo is round to symbolize the earth. Orange can mean many things, but one in particular is fascination. These two colors together shows that the company can help fascinate a person by helping them connect with the rest of the world.  

This logo uses the complementary colors of yellow and purple. I think the company probably chose these colors because purple symbolizes power, devotion, and pride. For yellow, it stands out against the purple background, making it easier to see. 

Warm 

This logo uses the warm colors of red and yellow. I think this company chose these colors because red is often associated with passion, danger and adventure. Superman is willing to do anything to save the Earth from danger. Yellow can represent loyalty. Superman is loyal to the Earth by putting himself in danger in order keep everyone safe. 

This logo uses the warm colors of red and yellow. I think this company chose these colors because these two colors are rumored to make people hungry when looking at them. 

Cool 

This logo uses the cool colors of green and blue. I think this company chose these colors because this company sells products that help deal with sickness. When a person is sick, they feel miserable, and these two colors are calm and refreshing. This causes a sick person to want to but their products. 

This logo uses the cool colors of blue and green. i think this company chose these colors because blue can symbolize confidence and stability. Green can symbolize energy. Together, this logo tell people that this team is confident, stable, and energetic.   

Monochromatic 

This logo uses the monochromatic color blue. I think this company chose this color because blue is calming. Blue makes people think they have time which benefits this company because this company is a virtual bank.  

This logo uses the monochromatic color of green. I think this company chose this color because green symbolizes the Earth and life. Animal planet talks about the Earth and its life. It's a perfect fit. 

Triad Color

This logo uses the triad colors of red, yellow, and blue. I think this company chose these colors because red means passion, yellow is happiness, and blue is calming. The staff are passionate about serving their guests, trying to keep them happy and calm. 

This logo uses the triad colors of red, blue and yellow. I think this company chose these colors because red can represent adventure, yellow is energy and blue stands out from the other two colors.